jennpardee

404 Floods

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Quick answer: A 404 flood — hundreds or thousands of 404 errors generated in a short period — wastes your crawl budget, dilutes your site’s authority signals, and can cause search engines to de-prioritise your healthy pages. The most common causes are bot sweeps, deleted pages with inbound links, and broken redirects. Let’s start with … Read more

Every Plugin on the Site Deactivated Itself, Every Night, Between 3 and 6 AM

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A client site started turning itself off. Not the site — the plugins. All of them. Every morning I’d get a report that something was broken, log in, and find the plugins list completely deactivated. Turn them back on, everything works, site’s fine all day. Next morning, off again. Somewhere between 3 and 6 AM, … Read more