SEO & 404s

Your Site Is Returning 200 OK and It Is Completely Broken

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Traditional uptime monitoring answers one narrow question: Did the server respond? Most basic uptime checks request a URL—often the homepage—at regular intervals. If the server returns a successful HTTP status such as 200 OK, the dashboard stays green. If it times out or returns a server error, you receive an alert. That model is useful. … Read more

404 Floods

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Quick answer: A 404 flood — hundreds or thousands of 404 errors generated in a short period — wastes your crawl budget, dilutes your site’s authority signals, and can cause search engines to de-prioritise your healthy pages. The most common causes are bot sweeps, deleted pages with inbound links, and broken redirects. Let’s start with … Read more